AMEX Experience @ The Hill in New York
Produced the AMEX Experience at The Hill in New York, overseeing creative development, scenic fabrication, budget management, and cross-agency execution to deliver a Wimbledon-inspired fan destination.
The AMEX Experience at The Hill brought the excitement of Wimbledon to New York City, transforming an outdoor space into an immersive destination for fans and cardmembers. The environment combined premium scenic fabrication, infrastructure installation, and interactive elements that reflected the elegance of Wimbledon while showcasing the AMEX brand.
Oversaw creative development, budget negotiation and management, and inter-agency communications to align vision with client goals
Directed a cross-functional team of producers and specialty vendors for seamless technical execution
Managed sourcing and vendor relationships to ensure timely, high-quality delivery of all event components
The result was a standout activation that merged the prestige of Wimbledon with the innovation of American Express, creating a memorable live experience that elevated both the brand and the fan journey.
High Level Details
Client:
Role:
Lead Producer
Date:
July 2025
Location:
Brooklyn, NY
Press:
